This Privacy Policy governs the manner in which NFT collects, uses, maintains and discloses information collected from users (each, a "User") of the http://www.NFT.com website ("Site").
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.
NFT may collect and use Users personal information for the following purposes:
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc.
Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.
Some of the ads may be served by Google. Google's use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses "non personally identifiable information" and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at http://www.google.com/privacy_ads.html
The Alum NFT Marketplace ("Marketplace"), operated on the Taraxa blockchain, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our decentralized platform for creating, minting, buying, selling, and trading non-fungible tokens (NFTs). By accessing or using the Marketplace, you agree to this Privacy Policy. If you do not agree, please do not use the Marketplace.
This Privacy Policy applies to all Users of the Alum NFT Marketplace, including Creators, buyers, sellers, and visitors, and covers information collected through our website, decentralized application (dApp), or related services. Because the Marketplace operates on the Taraxa blockchain, some data is inherently public and immutable, as explained below.
We collect the following types of information:
Account Information: When you create an account or interact with the Marketplace, you may provide information such as your email address, username, or profile details (e.g., display name, bio, or social media links).
Content Data: Creators may upload digital media, artwork, or metadata associated with NFTs, such as descriptions or titles.
Communications: Information you provide when contacting us via email, support forms, or other channels, including your name, contact details, and message content.
Transaction Details: Information related to NFT transactions (e.g., bids, purchases, or sales), which may include wallet addresses, transaction amounts, and timestamps.
Wallet Addresses: Your Taraxa blockchain wallet address is visible on the blockchain when you interact with the Marketplace (e.g., minting, buying, or selling NFTs). This data is public, immutable, and not controlled by the Marketplace.
Transaction Records: All transactions (e.g., NFT transfers, TARA token payments) are recorded on the Taraxa blockchain and are publicly accessible, including wallet addresses, token IDs, and transaction details.
Smart Contract Interactions: Any interaction with the Marketplace’s smart contracts (e.g., minting or bidding) is logged on the blockchain and publicly verifiable.
Usage Data: We may collect information about how you interact with the Marketplace, such as pages visited, features used, session duration, and referral sources.
Device and Technical Data: Information about your device, including IP address, browser type, operating system, and device identifiers.
Cookies and Tracking Technologies: We may use cookies, web beacons, or similar technologies to enhance your experience, analyze usage, or deliver personalized content. You can manage cookie preferences through your browser settings.
Connected Services: If you connect third-party services (e.g., wallets like MetaMask or social media accounts) to the Marketplace, we may receive information such as your wallet address or public profile data, depending on the service’s permissions.
Analytics Providers: We may use third-party analytics tools (e.g., Google Analytics) to collect aggregated data about Marketplace usage.
We use your information to:
Facilitate Transactions: Process and record NFT minting, buying, selling, or trading activities via Taraxa blockchain smart contracts.
Provide and Improve Services: Operate, maintain, and enhance the Marketplace, including user interface, features, and performance.
Personalize Experience: Display relevant content, such as NFT recommendations or profile customizations, based on your preferences and activity.
Communicate: Respond to inquiries, provide support, and send transactional notifications (e.g., purchase confirmations).
Analyze Usage: Understand how Users interact with the Marketplace to improve functionality, security, and user experience.
Ensure Compliance: Monitor and enforce compliance with our Terms and Conditions, applicable laws, and anti-fraud measures.
Marketing (Optional): With your consent, send promotional materials, newsletters, or updates about the Marketplace or Taraxa ecosystem.
We may share your information as follows:
Wallet addresses, transaction details, and smart contract interactions are publicly visible on the Taraxa blockchain and accessible to anyone. This data is not controlled by the Marketplace and cannot be modified or deleted.
We may share non-blockchain data with trusted third-party service providers who assist with:
Hosting and infrastructure (e.g., cloud providers).
Analytics and usage tracking (e.g., Google Analytics).
Customer support and communication tools.
Payment processing for Marketplace fees (if applicable).
These providers are contractually obligated to protect your data and use it only for the purposes specified by us.
We may disclose your information to comply with applicable laws, regulations, or legal processes (e.g., subpoenas, court orders).
We may share data to investigate or prevent fraud, security issues, or violations of our Terms and Conditions
We may share your information for other purposes if you provide explicit consent (e.g., linking your Marketplace profile to a third-party platform).
You have the following options regarding your information:
You can update or delete your account information (e.g., username, bio) through the Marketplace’s settings, subject to blockchain limitations.
Note: Blockchain data (e.g., wallet addresses, transaction history) cannot be altered or deleted due to the immutable nature of the Taraxa blockchain.
You can disable cookies or adjust tracking preferences via your browser settings. However, this may affect the functionality of the Marketplace.
You can opt out of marketing emails by clicking the “unsubscribe” link in our emails or contacting us. Transactional notifications (e.g., purchase confirmations) cannot be disabled as they are essential to Marketplace operations.
Depending on your jurisdiction (e.g., EU/EEA under GDPR, California under CCPA), you may have rights to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data (non-blockchain data only).
Restrict or object to certain data processing.
Request data portability.
To exercise these rights, contact us at support@alumnftmarketplace.io. We will respond within the timeframes required by law (e.g., 30 days under GDPR, 45 days under CCPA).
We implement reasonable technical and organizational measures to protect non-blockchain data, such as encryption, access controls, and secure hosting.
Blockchain data is secured by the Taraxa blockchain’s cryptographic protocols, but you are responsible for securing your private keys and wallet. The Marketplace cannot recover lost keys or reverse transactions due to user error or hacking.
Despite our efforts, no system is completely secure. You use the Marketplace at your own risk, and we are not liable for unauthorized access to your data.
Non-Blockchain Data: We retain account information, usage data, and communications for as long as necessary to provide services, comply with legal obligations, or resolve disputes, typically no longer than 5 years after your last interaction with the Marketplace, unless required by law.
Blockchain Data: Data recorded on the Taraxa blockchain (e.g., wallet addresses, transaction history) is permanent and cannot be deleted due to the blockchain’s immutable nature.
The Marketplace is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that a child under 18 has provided personal information, we will take steps to delete it (non-blockchain data only).
The Marketplace may link to or integrate with third-party services, such as wallets, exchanges, or social media platforms. These services have their own privacy policies, and we are not responsible for their practices.
Always review the privacy policies of third-party services before connecting them to the Marketplace.
We may update this Privacy Policy to reflect changes in our practices, legal requirements, or the Taraxa ecosystem. Updated policies will be posted on the Marketplace website with the “Last Updated” date.
Continued use of the Marketplace after changes constitutes your acceptance of the revised Privacy Policy
The Taraxa blockchain is a public ledger, meaning certain data (e.g., wallet addresses, NFT ownership, transaction history) is inherently transparent and accessible to anyone. This transparency is a core feature of blockchain technology and not a function of the Marketplace’s data practices. We encourage you to understand the public nature of blockchain data before using the Marketplace.
By using the Alum NFT Marketplace, you acknowledge that you have read, understood, and agree to this Privacy Policy.
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